Passive job seekers are one of the most difficult demographics to recruit. While they tend to make great workers, the fact they're not looking for work puts the advantage in their hands. Moreover, passive job seekers can be tricky to locate in the first place – they don't exactly come to you.
With that in mind, there are a number of strategies you can use to make sure you're reaching passive job seekers, too.
Strong social media presence: Passive job seekers, especially millennial recruits, are usually highly active on social media. As such, you're much more likely to catch their attention by maintaining a strong presence on all the popular sites – including Facebook, LinkedIn, Twitter and Instagram. You might also consider maintaining an informative blog to keep potential candidates up-to-date on the latest news and events of your company.
Public reputation: Today's passive candidates prefer employers that regularly appear in the news. Make sure to promote any positive articles that involve your business – not only by sharing these posts across social media, but also by linking to them on your company website. Making this information as accessible as possible is the key to making sure it reaches a passive job market.
Active within the community: Maintaining a presence in the local community makes a great impression on today's workforce – especially passive workers who are hesitant to start such activities on their own. Not only does this make it easier for you to find passive job seekers in the first place, it also gives them the opportunity to engage the surrounding neighborhoods through your company's outreach programs.
Referral systems: You can make it easier to find and secure passive job seekers by utilizing the workers who are already on your staff. If necessary, implement a referral program that rewards your current employees for referring qualified candidates. It's a winning situation for everyone involved.
Consistent communications: Believe it or not, passive job seekers actually thrive on consistent communications. Although they're not likely to initiate a conversation, they require the same level of interaction as everyone else – and sometimes even more.
How Automation Personnel Services Can Help You
Our temporary job services attract job seekers from all walks of life – including the passive recruits. Maximize your chances of locating this hard-to-find talent by contacting the professionals at Automation today. We have experts standing by who are ready to take your call right away!